Liza Barratachea

President & CEO

Liza Barratachea (\le-sa\ \bar-ra-ta-[chay]-a\) has almost 20 years of advocacy experience in public affairs, working local, regional, state and federal policy issues. With a passion for member-driven organizations and public policy, she is now focused on strengthening the advocacy efforts for the lodging and hospitality industry. Liza has a strong reputation as an effective strategic planner and is using her organizational and communication skills to articulate and promote the Hotel & Lodging Association.


Liza served as Vice President of Public Affairs at The San Antonio Chamber of Commerce for almost 10 years. In this position, she managed and led the business communitiy’s advocacy efforts on a variety of issues for local, state and federal elected officials, as well as governmental agencies.


Before joining The Chamber, Barratachea served as a policy analyst for Texas Governor Rick Perry. She previously worked for City of San Antonio Council members Robert Marbut, Bonnie J. Conner and Rebecca J. Viagran. She also has strong campaign experience having worked gubernatorial, County Judge and mayoral campaigns.


Liza and her husband Peter have one young daughter, Emelia Kina.

Michelle Whitlow

Vice President & COO

Michelle Whitlow has been with the San Antonio Hotel & Lodging Association since May of 2016.


Previously, Whitlow worked at Spurs Sports & Entertainment as Premium Services Account Executive managing relationships and account services for AT&T Center Suite and Courtside Seat holders. As an added bonus, she was thrilled to be part of the organization when the Spurs won their 5th NBA Championship!


Prior to her time at the Spurs, Whitlow served as Director of Leadership San Antonio and Public Affairs Coordinator for the San Antonio Chamber of Commerce. During which time she coordinated a number of special events including the Mayor’s State of the City Address and the Bexar County Judge’s State of the County Address and was responsible for the daily operation of The Chamber’s leadership development program, Leadership San Antonio (LSA).


Michelle holds a B.S. in Public Relations with a Minor in Business Administration from University of Texas at Austin. She is originally from Southeast Texas (Port Neches) and loves playing fetch with her Mini Goldendoodle, Gryffin, who serves as the unofficial SAHLA Mascot.