Liza Barratachea (\le-sa\ \bar-ra-ta-[chay]-a\) has almost 20 years of advocacy experience in public affairs, working local, regional, state and federal policy issues. With a passion for member-driven organizations and public policy, she is now focused on strengthening the advocacy efforts for the lodging and hospitality industry. Liza has a strong reputation as an effective strategic planner and is using her organizational and communication skills to articulate and promote the Hotel & Lodging Association.
Liza served as Vice President of Public Affairs at The San Antonio Chamber of Commerce for almost 10 years. In this position, she managed and led the business communitiy’s advocacy efforts on a variety of issues for local, state and federal elected officials, as well as governmental agencies.
Before joining The Chamber, Barratachea served as a policy analyst for Texas Governor Rick Perry. She previously worked for City of San Antonio Council members Robert Marbut, Bonnie J. Conner and Rebecca J. Viagran. She also has strong campaign experience having worked gubernatorial, County Judge and mayoral campaigns.
Liza and her husband Peter have one young daughter, Emelia Kina.