Michelle Madson

President & CEO

Michelle (Whitlow) Madson has been with the San Antonio Hotel & Lodging Association since May of 2016.


Previously, Madson worked at Spurs Sports & Entertainment as Premium Services Account Executive managing relationships and account services for AT&T Center Suite and Courtside Seat holders. As an added bonus, she was thrilled to be part of the organization when the Spurs won their 5th NBA Championship!


Prior to her time at the Spurs, Madson served as Director of Leadership San Antonio and Public Affairs Coordinator for the San Antonio Chamber of Commerce. During which time she coordinated a number of special events including the Mayor’s State of the City Address and the Bexar County Judge’s State of the County Address and was responsible for the daily operation of The Chamber’s leadership development program, Leadership San Antonio (LSA).


Michelle holds a B.S. in Public Relations with a Minor in Business Administration from University of Texas at Austin. She is originally from Southeast Texas (Port Neches) and loves playing fetch with her Mini Goldendoodle, Gryffin, who serves as the unofficial SAHLA Mascot. Madson’s husband, Don, is a Nurse in the Air Force and works at San Antonio Military Medical Center.

Angelica Martinez

Executive Assistant

Angelica Martinez has been with the San Antonio Hotel & Lodging Association since March of 2022.


Martinez has been an Guest Services Associate at Embassy Suites Landmark and an early childhood education Instructional Assistant at Northside ISD. She also has experience as an event planner at the San Antonio Botanical Gardens


Angelica holds a B.A. in Communications from University of Texas at San Antonio. She is a San Antonio native and a proud dog mom of Shih Tzu, Colt.